IBM and BlackBerry Among Canada's Most Attractive Employers

WestJet has been named Canada's most attractive employer by Randstad Canada for the second year in a row.

The most attractive employer in the technology secor was IBM Canada, which ranked third overall. BlackBerry ranked second among attractive employers in tech.

The Randstad Award rewards and encourages best practices in building the best employer brands, and is the only employer award where winners are chosen entirely by workers and job seekers in search of employment opportunities within Canada’s leading organizations.

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Along with identifying Canada’s most attractive employer, the survey also unveiled many interesting insights into the changing demands and priorities of the Canadian worker. Some of the key findings from the study revealed:

Top Attractiveness Factors: For Canadians, Competitive Salary & Employee Benefits is the top attractiveness factor when considering an employer (26%), replacing long-term job security – showing that Canadian confidence in the strength of the job market and the marketability of their skills is once again high. Long-term job security (15 per cent) remained important; as did a pleasant work atmosphere (11 per cent) and good work-life balance (9%).

Sectors: Job seekers and workers see the High Tech Manufacturing (44 per cent) sector as the most desirable in Canada, with respondents ranking the sector first for interesting job content, long-term job security, competitive salary & benefits, and good training. Transport and Logistics (41 per cent), Engineering & Construction (37 per cent), Raw Materials (36 per cent) and Finance (35.8 per cent) also ranked highly amongst the most desirable sectors to work in by Canadians.

Gender: Men and women seek different things when determining what makes a workplace/organization attractive. Women continue to prefer flexible working arrangements (14 per cent more women compared to men), convenient location (10 per cent more women) and pleasant working atmosphere (9 per cent more women), men prefer financially sound companies (21 per cent more men compared to women) with strong management (19% more men) that offer career progression opportunities (9% more men) and quality products and services (8 per cent more men) when seeking an employer.

Age: Younger Canadians (under the age of 40) mainly look for career progression opportunities (15 per cent above average) and flexible working arrangements (7 per cent) while older members of the Canadian workforce (40 and above) are more concerned with organizations that are financially healthy (19 per cent), offer competitive salary and employee benefits (17 per cent) and provide better accessibility (4%).

Education: Canadians with a higher education (university &F graduate studies) are more attracted to companies that are perceived to offer more interesting job content (16% above average), career progression opportunities (12%), a strong image and values (11%) and strong management (10%), whereas Canadians with college and post-secondary education look more organizations that offer good training (8% above average), long-term job security (7%) and better accessibility (6%).

“Canadian job seekers and employees have spoken, and for the second year in a row have chosen WestJet as Canada’s Most Attractive Employer,” says Jan Hein Bax, President, Randstad Canada.

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As skills gaps continue to present challenges for Canadian organizations, the importance of building and maintaining a positive employer brand has never been more important.

“The employer brand not only allows an organization to attract the very best talent available, but also helps to retain the talent already in place,” adds Bax. “Canadians are confident in their capabilities and take pride in the organizations that they work for. Cultivating an employer brand that makes both your current and prospective employees proud can truly be the difference that sets your company apart from your competitors.”

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IBM Canada
Markham, Ontario, Canada

IBM Canada Ltd. is a leading provider of advanced information technology products and services. As a technology-based solutions company, IBM is dedicated to helping its customers solve their business problems, pursue new market opportunities and become more productive through the innovative application of e-business and Internet technology. Headquartered in Markham, Ontario, IBM Canada has... more

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

Calgary, Alberta, Canada

WestJet was founded in 1996 by a team of Calgary entrepreneurs. With 220 WestJetters, we began service on February 29, 1996, to five cities in Western Canada. Due in large part to our award-winning corporate culture and commitment to providing guests with a friendly and caring WestJet experience, business quickly soared and WestJet has become Canada's leading high-value low-fare airline. more

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