Canada's Top Grossing Finance Mobile App Generates Barely $80,000 Annually

Posted by Knowlton Thomas

Last summer, we covered Fission Media's success with Back in Black, an iPhone app that helps with your finances. The $2.99 app shot to the top of Apple's category for paid finance apps in Canada and cracked the top five in the US, UK and Australia.

Back in Black went on to hold the number one slot for an astounding seven months in Canada (it now costs $3.99 following a "major update"). It even found itself at one point in the top 50 for all iPhone apps.

So you would think—or at least hope—that Edmonton's Fission Media has made an absolute killing off the app, generating millions in revenue. You would be wrong.

Unfortunately, we've learned that all of this Canadian and worldwide success has translated into just $80,000 for the company (after Apple's 30% cut)—barely the annual salary of a decent mobile developer. Alas, it's the harsh reality: most app developers face serious struggles and 59% of app developers don't break even from their apps.

Company:
Fission Media
Website:
http://www.fissionmedia.com
Location:
Edmonton, Alberta, Canada

Fission Media is a dynamic, boutique design company with a focus on mobile apps, user experience design and the next wave of interactive eBooks for the iPad. Our flagship app, Back in Black, was the number 1 paid finance app in Canada for seven months. The company has produced 14 apps including an iPhone and Android Learner's Drivers exam for the Alberta Motor Association, two iPad apps for Christmas, apps on how... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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