Canada's Wajam Adds Comparison Shopping to Social Search Engine

by Knowlton Thomas | Culture

Montreal-based social search startup Wajam has partnered with to add comparison shopping to its social search results.

Now the browser plugin displays content from YouTube, Amazon, and eBay to compare products and prices beside your friends' opinions while shopping online. 

Wajam is also now monetizing through affiliate links to, which represents a "glimpse of the potential future of social advertising."

The Canadian company has not taken any outside funding but now sits at 20 employees and continues to hire developers and other data-centric positions.


Montréal, Québec, Canada

Wajam makes search more personal by adding results from your friends to your favorite search engine. Every day you and your friends share lots of useful content on social networks like Facebook and Twitter. Wajam lets you find this content in Google, Bing, Yahoo, blekko and Amazon when you need it. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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