Call it karma.
Two data centres housed in one New York building were shut down by flooding today. Not before they could each brag about their respective invincibility on Twitter, however.
Peer 1, which is based in Vancouver, boldly tweeted that "Storm Sandy highlights value of storage," adding a link to its site. Customers weren't impressed. But anger turned to irony when the company's New York data centre went lights out, reports Julie Bort over at Business Insider.
Meanwhile, Internap took a jab at Amazon Web Services, suggesting that AWS could be taken down by Sandy. Instead, Internap was taken down by the East Coast hurricane.
Both companies quickly removed their tweets after shutting down.