Ottawa game developer RocketOwl today announced that every time a new person plays their eco-conscious social game GreenSpace, they will plant a tree in the real world.
The small mobile and social game studio is reaching out to players everywhere to help plant an ambitious 250,000 trees in partnership with sustainable reforestation organization WeForest by the end of this year.
“We’re calling on big media outlets, gamers around the world and anyone interested in saving our planet to spread the word and help us plant 250,000 trees by the end of this year,” said Graeme Barlow, CEO RocketOwl. “By working together, we have the power to make our world a better place!”
Since its launch in late August, the Play2Plant program has moved thousands of GreenSpace players to work together, helping to address deforestation, which is an enormous threat to our global environment.
The Play2Plant program uses crowdsourcing, where a task or problem is outsourced to the public to achieve a goal, to contribute to solving environmental issues like deforestation. By planting trees on a large scale, RocketOwl is able to address carbon sequestration, water management, soil restoration, biodiversity and local economic development.
Through its efforts around GreenSpace, RocketOwl has committed to planting 10,000 trees to date.