Facebook Appoints Canadian Jordan Banks to Lead Global Veritcal Strategy Team

Facebook has appointed Jordan Banks to lead its Global Vertical Strategy team, which will be comprised of senior leaders from Facebook Canada.

The Canadian businessman will lead Facebook’s monetization efforts globally across all industry verticals, in addition to continuing in his current role as Managing Director of Facebook Canada, which is based in Toronto.

In his new role, Banks will develop and lead integrated vertical strategies and continue to drive Facebook’s efforts in providing solutions-based offerings to major brands around the world, according to the social network.

“Jordan has effectively led our Canadian operations since 2010, guiding his team to a demonstrated history of success in providing tailored business solutions to key Canadian marketers and brands. I'm thrilled that in addition to continuing to lead the Facebook Canada business, Jordan will also take on an expanded responsibility as Global Head of Vertical Strategy," says Carolyn Everson, Vice President, Global Marketing Solutions, who Banks will report to. "In this new position, Jordan will lead the global team responsible for identifying and developing strategies and initiatives focused on transforming businesses in our key industry categories across the world."

In a recent survey by Ad Age and RBC Capital Markets, 74% of marketers now say their budgets include spend on Facebook ads.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus