Canadian Olympic Committee Uses Toronto Tech to Report on Games

Posted by Techvibes NewsDesk

The Canadian Olympic Committee recently relaunched the Olympic.ca site, using ScribbleLive technology by the Toronto-based startup Scribble Technologies.

ScribbleLive is live-blogging and live update tech that enables web page content to refresh without a manual page reload. ScribbleLive users, who include ESPN, Reuters and Rogers, can push tweets and tweet-like updates, live interactive polls, images and videos to their sites, inundating visitors with a firehosed barrage of up-to-the-minute reporting on any given subject.

The subject here is the 2014 Olympic Winter Games in Sochi, where the Canadian Olympic Committee has been using ScribbleLive to post tidbits about Canadian teams' prep process prior to the Games.

The first group of athletes under the ScribbleLive microscope was the Ski Cross Team last week. When the Olympics are in full swing, Olympic.ca will open a fan hub with behind-the-scenes coverage, event updates, and photos and videos from fans, reporters, athletes and coaches. It promises to be just like being there, but perhaps without the worrying threat of terrorist attacks that CNN continually reports through their ScribbleLive-enabled website.

Company:
Scribble Technologies
Website:
http://www.scribblelive.com
Location:
Toronto, Ontario, Canada

Scribble is the leading end-to-end content engagement platform that enables brands, sports organizations and media companies to drive engagement on their digital assets resulting in improved retention and acquisition of customers. Scribble has an international network of customers including world-class brands CNN, The Associated Press, Reuters, Rogers, Samsung, ESPN, Mashable, Fast Company, CNET and hundreds of... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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