Canadian Retailers See Big Jump in Black Friday/Cyber Monday Weekend Sales in 2011

Richmond Hill based OrderDynamics, a SaaS provider for on-demand e-commerce technology for retailers says that merchants who used their technology outpaced the e-commerce holiday sales average by 57%. 

The company says retail sales grew 15% to $35 billion in 2011 versus 2010 for online transactions between November 1st and December 26th. Interestingly, on the Black Friday and Cyber Monday weekend of 2011, OrderDynamics merchants saw a 93% boost in orders and compared to the same weekend in 2010, and the biggest increases were for Canadian merchants. OrderDynamics says that Cyber Monday remains the single largest online shopping day of the year with a 22% increase over 2010 performance.

Some of the merchants with Canadian stores that OrderDynamics serves are Henry's, Kitchen Stuff Plus, Laura, Olly and Walking on a Cloud.

OrderDynamics goes on to say that Black Friday and Cyber Monday are going to become bigger as time goes on outside of just the United States. Techvibes' Knowlton Thomas reported that Cyber Monday was a new term for Canadians in 2010, and it seemed to blossom into a trend during 2011's holiday season. 

Michael Benadiba, CEO of OrderDynamics says about his successful platform: "The OrderDynamics platform and toolset makes it easy for retailers to capitalize on increased web traffic with its advanced online promotions engine, enhanced backend website control, and additional client services based on industry best practices. The platform is easily able to accomodate even extreme spikes in website traffic to minimize downtime and ensure the best possible online shopping experience.

OrderDynamics Corp.
Richmond Hill, Ontario, Canada

Order Dynamics is an on-demand e-commerce platform provider for high-growth business-to-consumer and business-to-business companies. Order Dynamics' Dynamic Merchandising product offers multiple site control and microsites, search engine optimization and meta data control, product merchandising and catalog management, personalized web site content, and mobile commerce. Its eBusiness Manager... more

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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more

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