Richmond Hill based OrderDynamics, a SaaS provider for on-demand e-commerce technology for retailers says that merchants who used their technology outpaced the e-commerce holiday sales average by 57%.
The company says retail sales grew 15% to $35 billion in 2011 versus 2010 for online transactions between November 1st and December 26th. Interestingly, on the Black Friday and Cyber Monday weekend of 2011, OrderDynamics merchants saw a 93% boost in orders and compared to the same weekend in 2010, and the biggest increases were for Canadian merchants. OrderDynamics says that Cyber Monday remains the single largest online shopping day of the year with a 22% increase over 2010 performance.
Some of the merchants with Canadian stores that OrderDynamics serves are Henry's, Kitchen Stuff Plus, Laura, Olly and Walking on a Cloud.
OrderDynamics goes on to say that Black Friday and Cyber Monday are going to become bigger as time goes on outside of just the United States. Techvibes' Knowlton Thomas reported that Cyber Monday was a new term for Canadians in 2010, and it seemed to blossom into a trend during 2011's holiday season.
Michael Benadiba, CEO of OrderDynamics says about his successful platform: "The OrderDynamics platform and toolset makes it easy for retailers to capitalize on increased web traffic with its advanced online promotions engine, enhanced backend website control, and additional client services based on industry best practices. The platform is easily able to accomodate even extreme spikes in website traffic to minimize downtime and ensure the best possible online shopping experience.