Canadian Startup Acquisio Acquires ScienceOps, Raises More Capital

Posted by Knowlton Thomas

Montreal's Acquisio, an award-winning performance media platform and provider of technology for marketers and agencies buying ads on any online channel, today announced the acquisition of software developer ScienceOps and the company's AdMetrica technology. The Canadian Startup also announced today that it has secured new investment from private growth capital fund Tandem Expansion and Fonds de solidarite FTQ, a development capital investment fund.

Techvibes first wrote about Acquisio in 2008, when the company presented at CIX. Last year, the startup raised $12 million in funding to expand its business.

"We're thrilled to join the Acquisio platform," says Bryan Minor, president and founder of ScienceOps and now Chief Scientist at Acquisio. "Like Acquisio, ScienceOps was built to give businesses the tools needed to enhance performance. Being acquired by an industry leader like Acquisio validates the quality of our software, and we're excited to add ScienceOps to an already impressive advertising platform."

"We've watched Acquisio take our initial investment, and mature into a consistently innovative company that continues to evolve and expand to serve the changing needs of the agencies and brands that rely on their software," says Andre Gauthier, Tandem Expansion Managing Partner. "We believe Acquisio is a platform that will continue to grow its offering and answer the needs of the complex online advertising market."

"Year after year, Acquisio has consistently grown and expanded in every aspect," says Martin Le Sauteur, CEO of Acquisio. "With the acquisition of ScienceOps, we will continue to provide our clients with the technological innovations and services that make a significant difference in the ROI of their marketing investments."

Acquisio has more than 4,000 users and 10,000 brands under its management. 

Company:
Acquisio
Website:
http://www.acquisio.com
Location:
Montréal, Québec, Canada

Acquisio Inc. is a SaaS (software as a service) company that offers a pay-per-click (Google Adsense, Yahoo! Search Marketing, etc.) management software designed specifically for advertising agencies. The company was founded in 2003 as an interactive agency specializing in Search Engine Marketing (SEM) and eventually began building software tools for its own use in order to serve its growing customer base. In 2006,... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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