Canadian Startup Creates Official Avengers App: The World's First Fully Interactive Comic Book

A Vancouver startup has built and launched an official Avengers app, based on the Marvel Comics franchise. Being touted as "the first fully interactive comic book," the 16-page comic book slash mobile app is called "Marvel’s The Avengers: Iron Man — Mark VII."

Developed by Loud Crow Interactive, the free iOS and Android app has been downloaded nearly two million times in less than one month. Loud Crow is a 10-man startup that was founded in 2010 and was behind the award-winning A Charlie Brown Christmas.

While the app is garnering praise for its detailed interactivity (you can trigger movements and sounds on every page, from blasting fire to dangling a woman's necklace), it's also facing bad publicity from consumers for rather blatant product placement. Reviews for the app call it "garbage," "horrible marketing," and "a waste of time."

"I thought Marvel only sold out to reputable businesses," one commenter wrote. "You just downloaded an advertisement for magnet wristbands," another warned fellow users.

The product placement is question comes from Japan's Colantotte, makers of a magnetic wristband. "Haven't I seen the world's top athletes wearing these?" Tony Stark asks in the comic. "That you have, sir," his date replies. Shameless? You decide.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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