Dubbed "the easiest way for bloggers to sell ads directly to advertisers," GrowLab-accelerated Skyscraper is having similar success selling themselves to investors.
The Vancouver startup announced today that they have raised a $500,000 seed round led by Howard Lindzon of Social Leverage. Additional Canadian investors including Mike Edwards and Ray Walia (LX Ventures), Dave Johnson (Phonegap, Adobe), and Dennis Pilarinos (ex-Microsoft, now Amazon).
Skyscraper let's bloggers create new ad inventory with a drag-and-drop interface. Advertisers purchase ad placements on the blogs. Then the bloggers watch their ad sales via a real-time visual dashboard. More important, Skyscraper works seamlessly with WordPress, Tumblr, Squarespace, and Blogger.
Skyscraper was cofounded by Paul Burger and Jacob Reiff. It has over 2,000 publishers using their private beta and is one of the first companies to close a round using the new AngelList Docs.