Canadian Tire Corporation announced over the weekend that it has selected Waterloo's BlackBerry as the official smartphone for its corporate team across Canada.
The company says that, at the end of April, employees across its family of companies—including Mark's, Sport Chek, and Atmosphere—will use BlackBerry 10 smartphones as their primary business device.
SEE ALSO: Canadian Tire Launches The Canadian Way
Canadian Tire is deploying "several thousand units in the coming months," comprised of a mix of Z10s and Q10s, the company says.
"With 90 years of history serving Canadians in communities from coast-to-coast, it's fitting that we're partnering with another great Canadian company to support our business," says Eugene Roman, chief technology officer of Canadian Tire.
"We are thrilled to work with Canadian Tire to bring innovations to its employees and customers across the country," added Andrew MacLeod, Managing Director for Canada at BlackBerry. "BlackBerry is committed to being a leader in mobile computing and expanding mobility in the business world and by supporting companies like Canadian Tire with our carrier and other partners to bring innovative solutions to market."