Canadians Consuming More Digital Media – but Not at the Expense of Traditional Media

According to a new report by the CRTC, the proliferation of new platforms like tablets and smartphones is stimulating the consumption of media without hurting traditional media.  Thus, Canadians are consuming more online television, more internet radio, more news—while at the same time consuming more traditional TV and radio.

Here are some of the more interesting stats and facts we found in the Canadian Radio-television and Telecommunications Commission's report.

• The average Canadian watched 30 minutes more television in 2011 (at 28.5 hours per week) than in 2010.

• Quebec has the lowest proportion of Netflix subscribers in Canada 4% while Alberta leads at 15%.

• The percentage of households with high speed Internet reached 54% in 2011 versus 51% in 2010. 87% of Canadians households possess a minimum high speed access of 5 Megabits per second.

• Each Internet user spends on average 2.8 hours weekly in front of online TV. 4% of Canadians watch TV only via the web.

• 38% of Canadians adults own a smartphone and 10% own a tablet.

• New entrants in Canada's telecom sector such as Wind Mobile and Mobilicity doubled their market share from 2% to 4%. New entrants in Quebec have the highest market share with 7% for the province (Videotron and Public Mobile).

• 99% of the Canadian population has access to mobile networks. 4G LTE networks were accessible to 45% of the population by the end of 2011.

• Quebec has the lowest average revenue per user at $50.36 versus Alberta which has the highest at $74.96.

Wind Mobile
Toronto, Ontario, Canada

Simply put, we want to create the most unforgettably positive customer experience in Canada. How? By speaking with you, not at or over you. By making every site you visit, every store you set foot in and every call you have with us into a meaningful conversation to help build something better - together. We'll make it as easy as possible to be a customer. You'll have more control over your... more

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Louis Rheaume

Louis Rheaume

Mr. Rhéaume has the scholarity of a doctorate in business administration, concentration in strategic management, innovation management and corporate finance. He holds a Master’s degree in finance. He has numerous years of experience in consulting, strategy, financial analysis and business intelligence, mainly in the telecommunications and computing industries. He has also been a researcher in... more

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