Canadians love daily deals. Even more than Americans, a new study suggests.
According to Epsilon, Canadians are more engaged with the online group buying trend than their US counterparts. While Canadians tend to view Americans as more materialistic, the results of this survey may make sense, considering it's a web-based trend and Canadians are always online.
The Dallas-based marketing firm says 53% of Canadians are familiar with one or more daily deal sites, compared with just 39% of Americans. Further, 42% of Canadians who are familiar with group buying online have signed up for daily email offers, compared with only 34% of familiarized Americans.
9% of group buying Canadians purchase a deal "every few weeks." 2% buy weekly, and 1% buy daily, the survey found.