Canadians to Spend Average of 4 Hours Shopping Online For Holiday Gifts

by Knowlton Thomas | Research

The holidays are here.

Now synonymous with hectic, frenzied shopping, the holiday season is a boon for retailers but can be a nightmare for consumers. Overstuffed parking lots combined with lengthy lineups and crowded malls can turn the cheeriness of the holiday spirit into blistering frustration. Fortunately, the Internet Era ushered in e-commerce so we can all chillaxe.

According to a recent holiday survey by Ipsos Reid commissioned by Visa Canada, Canadians will still be spending an average of about 8 hours in physical retail stores for their holiday shopping, but e-commerce has eased their burden, with an average of 4 hours to be spend shopping online.

Ontario consumers plan to spend the most time shopping online, while Manitobans and Saskies the least. BC consumers plan to spend the second-most time shopping online.

57% of Canadians say the worst part about shopping is the crowds and subsequent long lineups, and 58% will use the time saved through online shopping to "relax." 54% would use that extra freedom to spend time with family—a classic holiday tradition.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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