Vancouver-headquarted Canpages announced today that they have partnered up with Utah-based Phone Directories Company (PDC) to form a North America-wide local search partnership between the organizations’ combined 1,400 employees and revenues of US $180 Million.
The partnership will allow Canpages to leverage PDC’s US footprint and on-the-ground sales team to expand into the American market nationwide.
As part of this partnership PDC’s local search platform, PDCpages.com will re-launch as Ziplocal.com and the company will re-brand itself as Ziplocal. Canpages will leverage its digital expertise, extensive online and mobile local search technologies as well as research and development to offer PDC’s existing and new advertisers a host of digital marketing tools and products.
2009 marked a string of firsts for Canpages including the launch of Street Scene on Canpages.ca, which provides 360-degree views of Canadian cities at street level, as well as voice-recognition local search applications for the iPhone and Blackberry.
Canpages was also in the acquistion game, picking up Ziplocal.ca and social networking and recommendations platform GigPark.