Today Ottawa's CanvasPop launched the world’s first flash sale site dedicated to affordable digital and Instagram art called "LTD. by CanvasPop."
With this move CanvasPop is the first Internet art retailer to enter the group buying market with a strong emphasis on carefully curated art.
LTD. is committed to empowering artists while helping consumers discover remarkable art through a unique shopping experience, CanvasPop says.
This new service puts the artist first by handling all aspects of manufacturing and shipping, then splitting the profits with the artist themselves.
LTD. features each artist for a limited time only, giving shoppers the exclusive opportunity to own a numbered edition print, saving up to 90% over what it would cost in a traditional gallery. Prices will start at $49 for a 12-by-12 inch (a regular value of $299) and just $99 for a 20-by-20 inch (a regular value of $399).
LTD. launched with renowned photographer, Cole Rise (Mono Lake print pictured), one of Instagram’s most popular photographers as well as the original creator of Instagram’s “Rise” filter and designer of the Instagram logo. Cole has over 235,000 followers on Instagram alone.
“It's incredible to see images created & edited with phones make the leap into the world of fine art,” said Rise. “There are so many amazing mobile photographers on Instagram, and it's refreshing to see a company like CanvasPop give credence to their art form.”
Upcoming artists include well-known photographers Lauren Randolph (also known as Lauren Lemon) and Richard “Koci” Hernandez.