Entries from the 'Internet Marketing' category
Gravity Factor takes on Marqui
Since we broke the Marqui Receivership story in June, Marqui clients have been wondering what’s going to happen to their content if a buyer doesnt pick up the SaaS company’s assets. As of today it looks like there might be another option in the market for clients in search of a replacement marketing automation solution.
Vancouver-based Gravity Factor Inc. launched a new marketing automation suite today that enables mid-market and B2B marketing professionals easily execute and rapidly improve the effectiveness of their demand generation activities.
From one easy-to-use dashboard, sales and marketing teams will be able to control online brand and messaging, generate more qualified leads, drive revenue, and evaluate and optimize their marketing activities within Salesforce.com, or another CRM, in order to make better business decisions.
Gravity Factor’s CEO is Rick Patri a former Marqui executive. Gravity Factor claims to be the first suite combining Content Management, Email Marketing, Mobile Marketing , eCommerce, CRM and Analytics.
Interesting side note - Marqui’s trademarked tagline is The Marketing Automation Company and Gravity Factor has adopted The Marketing Automation Experts as their brand-differentiating slogan. Nice.
Inside Sales Associate - 6S Marketing
6S Marketing is a leading Internet marketing company providing search marketing services to clients across the Globe. 6S has been in business for more than 7 years and has a rapidly expanding client list of over 400 companies.
6S’ Yaletown office offers a unique work environment that is casual, and fun, yet fast paced and challenging. As a small company we all work together as a single team and have fun doing it. 6S offers an attractive compensation package including benefits, flex time and company trips. As 6S grows and becomes more successful – that success is shared throughout the company. We expect all employees to go the extra mile, take the initiative, and work with little supervision.
6S’ staff is passionate about search engine marketing, and we look for employees that share that passion. We are involved in the community, and stress a balanced life that includes family, fun, health and events. We enjoy going on company trips including ski-weekends at Whistler and an afternoon of go-carting. We constantly discuss and share our search marketing successes and lessons so we can all continue learning, and improve our service levels and knowledge.
While we like to have fun, our number one goal is to ensure exceptional customer service. Our Mission is to provide an exceptional experience for our clients and provide a return on investment for their marketing dollars.
Do you like working in a fun, team environment for a growing company? Are you interested in Internet marketing and search engines?
6S is looking for an Inside Sales Associate to help grow our already quickly expanding company and sales team. We are looking for a candidate with less than 5 years work experience after graduation, as well as someone who is looking to develop their career as a reputable, confident and successful sales professional.
Full job description after the jump.
The Many-Armed Starfish at IMC
Techvibes Media Inc. is a media sponsor of the upcoming Internet Marketing Conference (IMC) in Vancouver. IMC is produced by Internet marketing experts, for Internet marketing experts, and for all of you who’d like to become Internet marketing experts.
The IMC speaker line-up is impressive - a virtual who’s who of Internet marketing. Over the next couple months, we’ll be highlighting some of the speakers here on the Techvibes Blog. First up was Andre Charland of Nitobi, next up is Darren and Julie from Capulet Communications.
The Many-Armed Starfish — Social Media Marketing Success Stories
by Darren Barefoot and Julie Szabo, Capulet CommunicationsLearn how everybody from tech start-ups to sports teams have used social media relations (with a particular emphasis on blogger outreach) to drive more visitors to their website, increase visibility for their online brands and reach out to the web’s newest influencers. Case studies include Future Shop and Brother Printers, book authors, technology startups, and cruise lines. You will leave with a richer understanding of how to immediately apply social media to your marketing campaigns, and get plenty of inspiration for new strategies.
Darren Barefoot and Julie Szabo are professional writers by trade, and veterans of the social web. They’ve run social media marketing campaigns for everyone from national retailers to software start-ups. They’ve been quoted as experts on social media on the CBC, BBC, in Wired magazine, The Wall Street Journal and dozens of other magazines, TV and radio programs. They’re also co-founders of Northern Voice, Canada’s biggest social media conference. Darren has 10,000 daily readers at DarrenBarefoot.com, one of Canada’s most popular and oldest blogs.
Online Marketing Intern - Carrie & Danielle
Carrie & Danielle, Inc. is a lifestyle media company focused on authentic living and personal development. Our website, including our ultra-popular Daily Q&A, is growing rapidly, and we’re looking for a rock star intern to work with us here in our lovely Vancouver studio. The key qualifications are being super smart, engaged and enthusiastic, and utterly addicted to taking initiative. But there are also some very specific skills we need, too:
- Knowledge of current search engine optimization strategies, including keyword research and targeting, on-page optimization and link building.
- Excellent writing skills and understanding of how to write for search engines.
- Thorough understanding of social media marketing strategies.
- Basic html editing skills essential; understanding of css/xhtml desirable.
- Ability to discern trends and important / relevant data from web analytics tools, including Google Analytics.
- Familiarity with AdSense, including AdSense optimization techniques.
- Experience with WordPress or other blogging platforms preferred.
- Dog-walking and baby wrangling skills desirable but not essential.
This position is very much a jump into the deep end proposition. We work as a very tight-knit team and we’re all about supporting each other, but there just isn’t much time for hand-holding. And it’s a “get to know you” kind of thing. Initially you’ll be working with us for three months with the possibility of a permanent position if things go well.
Send resumes to careers [at] carrieanddanielle [dot] com, indicating in the subject line that you’re applying for the Internship. And include a brief letter telling us why you’re the world’s greatest intern. No phone calls please (we really mean it — calling about the position will not be seen as a sign of initiative!).
Techvibes Sponsors IMC Vancouver
Techvibes Media Inc. is pleased to announce that we’re a media sponsor of the upcoming Internet Marketing Conference (IMC) in Vancouver. IMC is produced by Internet marketing experts, for Internet marketing experts, and for all of you who’d like to become Internet marketing experts. Over the past nine years, it has been held in eight North American and European cities and Vancouver will be the 14th iteration.
The IMC speaker line-up is shaping up with and it’s a who’s who of the Web. Over the next couple months, we’ll be highlighting some of the speakers here on the Techvibes Blog. Up first is Andre Charland of Nitobi.
Usability Testing Without the Lab Coats - Andre Charland, Nitobi
Usability testing can be expensive, time-consuming and unreliable. Even if you get fifty humans in a room, that’s only a tiny fraction of your user base. There are now some cheap and cheerful alternatives to focus groups, clipboards and lab coats. Learn how to use emerging tools to better comprehend how visitors interact with your website.
Andre Charland is the co-founder and CEO at Nitobi Inc. He’s been involved in Internet software development for almost a decade. As an advocate for usability and user experience, he speaks regularly on Ajax and web usability. Andre is the co-author of “Enterprise Ajax”, published by Prentice Hall this summer, and maintains his own blog here. He has built two revolutionizing tools for quick, effective and cheap user experience analysis.
Wanted: Vancouver Internet Marketing Speakers
The Internet Marketing Conference is coming to Vancouver on September 11-12th as part of their world tour which includes stops in Stockholm and Barcelona and is looking for speakers. Subject matter experts are needed for a variety of topics including widget marketing, advanced email marketing, mobile marketing, and successfully selected a content management system. Submissions should consist of your presentation title, a five-sentence description of your presentation, a five-sentence biography, and your photo.
Update: Submit proposals to Lars Johansson & Lennart Svanberg by email here.
Not a U.S. Citizen? You can vote, too!
In an article a few months ago, a Canadian Broadcasting Corporation survey stated that 15% of Canadians would rather vote for the President than the Prime Minister. After all, being a U.S. neighbor, the decisions of the U.S. leader have a lot of impact on our country and lifestyle.
So, it seemed fitting after the weekend that Hillary Clinton announced the end of her campaign for democratic leader that I post about a new site - www.worldvotesforthepresident.com.
The creators of the site say that after they saw the CBC poll, they thought, in fact, the decisions made for the next U.S. leader will affect everyone in the WORLD in one way or another, not just Canada. So, wouldn’t it be great if everyone could vote for the President in some way? A world poll, so to speak. Thus was born www.worldvotesforthepresident.com.
The site is a political statement as much as it is a web viral experiment. They’ve created pages on both Facebook and Myspace, created a Google group so the world can discuss, and have added the ability to share the site with 32 viral methods such as StumbleUon, Twitter, Digg, Delicious, etc… (using www.addthis.com).
… OK … Ok … ok.
I’ll admit it. You’ve caught me doing a narcissistic post. The “creators” of WorldVotesForThePresident are none other than myself and my Ph.D. statistical friend, Bob Hayes, in Seattle.
Needless to say, I’d greatly appreciate if you took the 4.2 seconds to vote, and an additional 15.6 seconds to recommend / share it through whatever social network / email system floats your boat! (thanks!). Oh, and absolutely forward it to friends in other countries, ok?
Techvibes Start-Up Career Fair: a 6S Story
Feedback from the inaugural Techvibes Start-Up Career Fair has been great - we’ve received some excellent suggestions on the format and will try to integrate them into future iterations. While I’ve heard from a few presenting companies that interviews have been fast and furious since the event, this week marks the first official hire as a result of a connection made there.
Chris Breikss of 6S Marketing met four potential candidates for his Internet Marketing company at our Career Fair. One candidate in particular stood out after being formally interviewed the next day. Turns out she had moved to Vancouver two weeks prior and had extensive experience in the industry. A job offer quickly followed and this new employee started yesterday at 6S Marketing.
IIMA presents “The Death of Email”
The International Internet Marketing Associations presenting another seminar for online marketers, and this time the subject at hand is “The Death of email: how social networking is rejuvenating eDirect.” Promising to examine new venues for marketing like Facebook and Myspace, as well as how to integrate social network marketing into your current marketing strategy, the event costs $40 for early bird registrants who are also members of the IIMA, and $60 for early bird non-members (early bird deadline is June 6th.) The event is scheduled for June 17th from 5:30 p.m. to 8 p.m. at the downtown YWCA. To register, head to the IIMA site.
Campaigner visits Ottawa, Calgary, & Vancouver
Techvibes sponsor Campaigner is holding free email marketing seminars in Ottawa, Calgary, and Vancouver over the next couple weeks and they’re worth checking out.
Every dollar spent on email marketing generates $48 in sales (according to the DMA). Does your email program produce similar results? If not, now is the time to reassess your email strategy.
Learn how to send smarter email communications that recipients will open, read, and respond to, time after time. Improve your current strategy by integrating the latest techniques such as A/B split testing, triggered work flows, segmentation, etc. Ensure your messages are inbox-friendly and learn how to tie your campaigns directly to your bottom line.
Attendees will learn how to boost their revenues by:
• Building a stronger opt-in database
• Executing highly targeted email campaigns, with little manual effort
• Managing their email time-line, not just their email message
• Strengthening trust and boosting deliverability
• Focusing campaign objectives and measuring results
If you’re a marketing & sales professional with email marketing experience, this seminar is for you. Ideal attendees have an email program in place and want to improve on their results.
The three-city tours kicks off in Ottawa on May 30th, followed by stops in Calgary on June 5th and Vancouver on June 6th. These seminars are FREE but preregistration is required.
The Ottawa seminar will feature a case study and speakers from Magmic Games - VP Marketing McKay Smith and Marketing Manager Fraser Cole will share their email marketing success stories.
