CBC Wins Canadian Media Rights for Next Two Olympics

Posted by Knowlton Thomas

CBC/Radio-Canada reported this morning that it has won the Canadian media rights for the next two Olympic Games: the 2014 Winter Games in Russia and the 2016 Summer Games in Rio de Janeiro.

"CBC/Radio-Canada has been an unwavering champion of amateur sport and our nation's best athletes," said Marcel Aubut, president of the Canadian Olympic Committee Wednesday. "They have unparalleled experience in broadcasting major multi-sport events, most notably the Olympic Games."

"This is excellent news for Canadians across the country who will once again experience the Olympic tradition with their public broadcaster," CBC president Hubert Lacroix said in a statement. "We've promised Canadians signature events on all our platforms that create opportunities to connect with each other and the country."

Quoth the CBC:

For almost 60 years, and on 19 different occasions, CBC had broadcast the Olympic Games, most recently during the 2008 Olympic Summer Games in Beijing. The deal comes more than a month after CBC and Bell Media announced they would no longer submit joint bids for the Canadian media rights for the games. The two media organizations, which had formed a partnership last September, had submitted two joint bids for the package, but both were rejected by the International Olympic Committee.

Canada's Olympic Broadcast Media Consortium, which consists of a partnership between Bell Media and Rogers Communications, had the broadcast rights for the Vancouver 2010 Olympics. It also has the rights for the London 2012 Olympic Games.

The news first broke out on Twitter.

Bell Media Inc.
Toronto, Ontario, Canada

Bell Media is Canada’s premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada’s #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 29 specialty channels, including... more

Toronto, Ontario, Canada


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more

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