According to H&R Block, there are now more than four million mom blogs in North America. And mom bloggers make an average of $14,000 more than their non-blogging counter parts.
But in 2010, Crisp Media founder Christine Pilkington thought mom bloggers, whether for creative expression or professionally, weren't getting enough recognition. "Blogging can be a solo effort," she explains. "And we felt that VancouverMom.ca, an online magazine that celebrates local moms, was well positioned to help celebrate and connect this online community of moms."
Now in its third year, VancouverMom is proud to host Fabulous: A Celebration of Vancouver Mom Blogs on June 13 at the Museum of Vancouver. The event will showcase Vancouver’s top 30 mom bloggers of 2012 and will reveal Vancouver’s mom blogger of the year (which you can vote for).
The event will be a great networking opportunity for established and aspiring bloggers, as well as companies interested in connecting with mom blogs. And why not? Among moms who actively use social media, 55% reported they made their purchase because of a recommendation from a personal review blog and, according to a report published by The NPD Group, moms and expectant moms turn to parenting and pregnancy websites to learn about products and services.
But beyond shopping, mom bloggers are making an increasing impact on society. Last month, BC Premier Christy Clark sat down with 17 bloggers for a roundtable discussion that covered issues around childcare, entrepreneurship and career.