Yahoo CEO Marissa Mayer Does Not Consider BlackBerrys to be Smartphones

Back in September, Yahoo's chief executive officer, Marissa Mayer, decided to switch employees' devices from BlackBerrys to iPhones and Androids.

At the time, a leak was worded like this: "Yahoo is moving off of blackberries [sic] as our corporate phones and on to smartphones in 22 countries." We questioned whether that meant Marissa did not consider BlackBerrys to be smartphones, but assumed it was just poor wording. After all, RIM practically invented the smartphone.

However, we now have pretty solid confirmation that the CEO indeed does not consider Research In Motion's mobile devices to be smartphones. During an interview with Fortune last night, Marissa clearly stated, "we are literally moving the company from BlackBerrys to smartphones."

Apparently Marissa did not get the memo that RIM was a leading pioneer in the smartphone space for nearly a decade, and that current-generation BlackBerrys can do everything an iPhone or Android device can: access the internet, use apps, offer touchscreen experiences, and so on.

Interestingly, she suggests that Windows Phone 8 qualifies as a smartphone platform, despite it having less apps and marketshare than RIM's operating system. So we're not really sure how Marissa can possibly not define BlackBerry devices as smartphones, or what exactly her criteria are, but she seems adamant about her position.

Check out the video below for a snippet of the Fortune interview that includes her denouncement of BlackBerry.


Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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