Toronto search advertising startup Chango has completed a $750K series A financing round led by iNovia Capital with participation from Extreme Venture Partners.
Chango's search targeted advertising product promises to help website publishers better monetize their sites by differentiating between search traffic and regular loyal readers. Visitors arriving from search enginres are shown highly relevant advertising based on their past search queries whereas direct navigation regular readers are shown only content they have come to expect from the publisher.
Currently in limited production, Chango is working with select publishers to increase their revenue without risk to reader loyalty. The financing will support an expansion of publisher reach and further development of the Chango platform. Chango is planning a full launch in November, 2009.