Chango Secures $12 Million Funding and Opens 50 New Positions

Posted by Techvibes NewsDesk

Toronto's Chango announced this morning that it has secured an additional $12 million in funding with existing investors including iNovia, Rho Canada Ventures, Metamorphic Ventures, Mantella Venture Partners and Extreme Venture Partners participating in the round.

Chango is one of the fastest growing real-time ad technology companies in the world, growing revenue over 600% year over year for 2 years running.

With offices in New York, San Francisco, Toronto and Los Angeles, Chango is currently servicing 55 of the top 500 online retailers, and is now expanding sales presence to Chicago, Detroit and London to reach additional online retailers, and to support additional industries including automotive and travel.

"We've built a world class team and technology platform that is delivering consistently great results for our clients," said Chris Sukornyk, Founder & CEO. "Our clients are among the most progressive advertisers and agencies in online retail and we're achieving a 90% renewal rate."

With this funding, Chango is launching Programmatic Site Retargeting (PSR), the first of several new real-time solutions being built on the Chango Madison platform. Site retargeting is one of the most effective forms of ad targeting, and Chango PSR leverages diverse data sources and customizable logic to make it dramatically more efficient.

Chango will support geographic, industry and product expansion with 50 new open positions in sales, engineering, marketing, client services, and ad operations.

Company:
Chango
Website:
http://www.chango.com
Location:
Toronto, Ontario, Canada

Chango is a real-time marketing technology company with an advanced platform and full-service solutions for brands & agencies. We have a team of seasoned technology and media entrepreneurs who worked hard building technology to be able to deliver the kinds of results that we see. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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