Calgary's Chaordix announced a rebrand yesterday but it's much more than that. They've repositioned their crowdsourcing business with a new approach trademarked Crowd Intelligence.
Crowd Intelligence will apply unique new methods of crowdsourcing and data analysis to generate new levels of rich market insight and data that would be difficult, if not impossible, to acquire through traditional research methods.
With the Crowd Intelligence approach, Chaordix clients can simultaneously co-create new products and services, clarify the market opportunity for those new products, map out the best go-to-market strategy and understand the competitive landscape, in a far shorter time and with greater cost efficiency than with traditional R&D and market research methods. Further, these crowds become on-demand sources of direct market insight and feedback for Chaordix’ clients, and forge stronger relationships with some of their best customers, prosumers.
“We believe this new crowdsourcing-powered approach to gaining richer market insight will fundamentally change the game when it comes to understanding market needs, wants and preferences” said Shelley Kuipers, President and CEO of Chaordix. “Chaordix has been a recognized leader and pioneer in the application of crowdsourcing for new uses and insights and our Crowd Intelligence™ is another example of how we apply our understanding of crowd behavior for our clients’ benefit.”
Kuipers has been busy recruiting for Chaordix's board as well. Last month they announced the appointment of two new directors including Carol Leaman. Leaman was previously CEO of Waterloo's PostRank which was acquired by Google in June 2011.