Chatter is abound over Rogers' new Chatr Wireless

Posted by Knowlton Thomas

It's yet another business name missing out on the reader-pronunciation advantages of actually including vowels. But it's not missing out on any media attention.

Chatr, which reads like "chatter" as Flickr reads like "flicker," is a new wireless extension of Rogers.

It's been reported on Aingaran's Blog that Rogers’s lawyers recently registered the trademark “Chatr Wireless with the Canadian Intellectual Property Office all the way back in September of last year. Chatr would be the third wireless services from the company in addition to Rogers and Fido. The name may include a period between the "t" and "r," and may be all lowercase, spelling as "chat.r," but nothing has been officially confirmed.

It's believed that Chatr will be designed to compete with startups like WIND Mobile, which offer lower price points for their prepaid, unlimited talk and text plans. Speculation is abundant on what Telus and Bell will do to counter once Rogers makes official announcements.

Chatter about Chatr in the comments section below!

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more

Company:
Wind Mobile
Website:
http://www.windmobile.ca
Location:
Toronto, Ontario, Canada

Simply put, we want to create the most unforgettably positive customer experience in Canada. How? By speaking with you, not at or over you. By making every site you visit, every store you set foot in and every call you have with us into a meaningful conversation to help build something better - together. We'll make it as easy as possible to be a customer. You'll have more control over your mobile experience than... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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