Cheaper Tablets Force Ereader Prices Down; Kobo Now as Low as $99

At $500, the iPad never encroached on ereader terriority. But at $200, the Amazon Kindle Fire is doing just that, not to mention RIM's BlackBerry PlayBook's $199 sales.

It wasn't long ago that some ereaders were over $300. But today, this is a riduculous notion, with full-featured tablets hovering in that price range. As a result of this new competition, ereader prices have dropped.

Among the devices getting their price tags altered is the Canadian-born Kobo, which can now be had for as little as $99. Kobo didn't change the price of its Vox though ($199), a mobile device that sits on the fence between reader and tablet. While it doesn't use e-ink technology like a pureblood ereader, the Vox is a 7-inch device with a distinct focus on maximizing the reading experience.

Kobo, Inc.
Toronto, Ontario, Canada

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers... more

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Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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