At $500, the iPad never encroached on ereader terriority. But at $200, the Amazon Kindle Fire is doing just that, not to mention RIM's BlackBerry PlayBook's $199 sales.
It wasn't long ago that some ereaders were over $300. But today, this is a riduculous notion, with full-featured tablets hovering in that price range. As a result of this new competition, ereader prices have dropped.
Among the devices getting their price tags altered is the Canadian-born Kobo, which can now be had for as little as $99. Kobo didn't change the price of its Vox though ($199), a mobile device that sits on the fence between reader and tablet. While it doesn't use e-ink technology like a pureblood ereader, the Vox is a 7-inch device with a distinct focus on maximizing the reading experience.