CIX Top 20: Peerset

Posted by Rob Lewis

Up next in the Digital Media stream at the CIX Top 20 is Toronto's Peerset and their CEO Mike JB John-Baptiste.

Peerset, the science of infinite connections, is an advertising data tool that generates psychographic recommendations and ad placement, based on comprehensive content analysis.

Peerset's technology organically links interests, values, lifestyles and attitudes, enabling advertisers and publishers to target expanded audiences across the web.

In an effort to help advertisers reach key consumers, Peerset offers a psycho-graphic targeting tool. Peerset's targeting algorithm takes keywords and meta data from online profiles and matches them with relevant information. Similiar to dating sites where users receive recommendations on potential mates, Peerset users receive advertisements and deals on relevant products and services. This chart that recently appeared on ReadWriteStart explains the process better than I can:

 

peerset_advertising_oct09.jpg

Founded in 2005, Peerset is a privately held company and was previously known as Ontogenix. Investors include GrowthWorks and strategic investor Pareto Corporation.

Company:
Peerset
Website:
http://www.peerset.com
Location:
Toronto, Ontario, Canada

Peerset has built a patent-pending solution that analyzes social media content and feeds a proprietary psychographic recommendation engine to provide Publishers and Ad Networks with an expanded yet targeted audience. Peerset's feature product, PS Expander, can integrate with existing ad serving systems and enhance any existing investments in contextual or behavioral targeting solutions. Peerset's analysis tool, PS... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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