CNN acquired Vancouver-based mobile app Zite last year for $20 million. Now, one year later, CNN is finally utilizing Zite's technology outside of the original mobile app.
CNN announced this week the launch of CNN Trends, a news discovery dashboard that enables users to track and explore the web’s most buzzed about stories. Fueled by Zite technology, CNN Trends "identifies the most conversation-provoking news topics to pair with a CNN story and content from up to ten additional sources."
“A healthy media diet consists of news, analysis and perspectives from more than one source,” said KC Estenson, senior vice president of CNN Digital. “CNN Trends embraces that concept and expands on it by allowing the social Web to determine which stories are featured. It’s the perfect place to discover new content and advance the narrative of a trending headline."
The first technology integration since CNN acquired Zite in August of 2011, CNN Trends democratizes the editorial process through the social curation of news content. By matching the moment’s top news trends with additional sources and new perspectives, users can advance and expand their understanding of the topic. The result is a truly collaborative media experience.
“Zite is helping CNN transform the way information is bundled and delivered to consumers,” said Zite CEO Mark Johnson. “We’re excited to partner with CNN because they understand the power of Zite’s technology and are implementing it in unique ways to embrace modern media consumption habits.”