Alberta-based Shaw plans to launch a new movie service that will be pitted against U.S. giant Netflix's Canadian offerings.
A monthly fee will grant users access to the Movie Club. Its differentiator? While it will have less titles overall than Netflix, Movie Club will stand out for Shaw because it intends to provide a greater choice of newer movies. Movie Club will also boast a superior selection of HD movies and will have its library updated more frequently.
One of the major drawbacks to these streaming movie services in Canada are the low data caps set by our home internet providers. Shaw claims it has devised new data plans that will carry higher limits of data usage, as well as faster upload and download speeds. Impressive if it all comes true.
Definitely a smart move, and entirely feasible. After all, while Netflix's Canadian plan is cheap at just $8 per month, its library is stocked with mostly lame, old movies and offers little in terms of fresh content. Of course, Netflix has vast resources, and if it determines that Shaw is a serious threat, the company may get more serious about competing in the space on Canadian soil.
Movie Club will be more costly than Netflix at $12 so it must focus on delivering that added value.