As a follow-up to our November Sun Startup Essentials Canada Start-Up Index yesterday, we've arranged with comScore to get some real data behind what our numbers mean. While we agree that Alexa and Compete numbers are not an accurate measurement of website traffic, they are a great way to compare the traffic of multiple online properties as it creates a level playing field for metrics.
In the above chart, the Online % Reach is the percentage of Canadians online that each entity reaches. As an example, Metrolyrics.com reached 8.6% of all Canadians during September 2008, making them the hands-down leader.
Since our last comScore report card two months ago, only three properties have had a significant uptick. Plentyoffish.com rose from 5.2 to 5.8, Weblo.com bumped up from 2.0 to 2.8, and Tagtele.com more than doubled from 0.4 to 0.9.
Thanks to comScore for sharing this valuable data with Techvibes!