Everytime we publish our monthly Techvibes Start-Up Indexes, there are always a few complaints about the use of Alexa and Compete data for ranking the websites of start-ups.
While we agree that it's not an accurate measurement of website traffic, it is a great way to compare the traffic of different online properties as it creates a level playing field for metrics.
Our inaugural Canadian Start-Up Index on July 1st received the usual anti-Alexa comments, so we decided to consult with a recognized Internet information provider - comScore - to see how the top websites on our Canadian Index measure up.
In the attached chart, the Online % Reach is the percentage of Canadians online that each entity reaches. As an example, Metrolyrics.com reached 7.7% of all Canadians aged 2+ online during the month of May 2008, making them the hands-down leader.
Nexopia, which ranks #12 on our Canadian Start-up Index, leapfrogs everyone and grabs the #2 spot on the comScore list with a reach of 5.6%. That's a lot of teenagers.
Thanks to comScore for sharing this data with Techvibes!
I hope that nexopia uses comscore data to promote its reach, rather than Alexa or Compete.
Said so, it is the trend that matters and not actual traffic numbers necessarily. Both Alexa and Comscore are good representation of the trend. Keep watching green arrows!
[...] Source: techvibes.com [...]
[...] Source: techvibes.com [...]
