In the above chart, the Online % Reach is the percentage of Canadians online that each entity reaches. As an example, Metrolyrics reached an astounding 10% of all Canadians during December 2008 - hard to believe searching for music lyrics is that popular.
Since this data is for December, it's not a surprise that RedFlagDeals had a strong month increasing from 3.0% to 4.9% as online shoppers looked for holiday and Boxing Day sales. Clubzone & Clubvibes also had improved months most likely due to their heavy focus on promoting New Years Eve events.
Thanks again to comScore for sharing this valuable data with Techvibes.