Government Versus Telcos: Conservative Party of Canada Launches 'Consumers First' Campaign

Posted by Knowlton Thomas

Earlier this month, Canada's three major wireless incumbents—Rogers, Telus, and Bell—joined forces to launch a campaign called "Fair for Canada."

The campaign was intended to appeal to both consumers and the governments. Neither have sided with the telcos, however.

Consumers have expressed their distaste with severe online backlash. And now the Conservative government has launched a counter-campaign.

Called "Consumers First," the online-based campaign aims to reaffirm to Canadian consumers that inviting foreign competition into Canada will benefit them.

SEE ALSO: Telus on Why Verizon Shouldn't Have Any Advantages in Canada

The campaign includes various statistics: according to the CRTC, the Canadian government has put Canadian consumers first by adopting a pro-competition, pro-consumer wireless policy. Since 2008, the average cost of wireless services for Canadians has decreased by nearly 20%. And according to Statistics Canada, since our Government began introducing policies to increase competition in 2008, jobs in the wireless sector have increased by almost 25%.

The campaign also breaks down myths versus facts, such as:

Myth: Canadians already have some of the lowest cell phone bills in the world.
Fact: Canada is ranked among the 10 most expensive countries for wireless services in virtually every category.

It's clear from Consumers First that, regardless of how hard the three telcos lobby, the federal government won't change its current rules. Whether that's good for Canadians remains to be seen.

Telus Corp.
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing... more

Bell Canada
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and... more

Rogers Communications
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more

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