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Crisis Communication by General Motors - A Case Study

Posted by Techvibes Newsdesk on Tue, February 23, 2010 9:22 AM · Filed under Toronto , Social Media, Twitter · Comments

This past weekend Chris Barger of General Motors presented at PodCamp Toronto at Ryerson's Communication Centre.  Chris is the Director of Social Media for General Motors.

During his session Chris outlined the process his team took during the bancruptcy process that GM underwent:  Everything from live tweeting court rulings to engaging with local bloggers.  In the following video, Chris talks about never being afraid to over communicate with your audience during a crisis:

 

In light of the recent crisis that Toyota is going through, do you think they should follow GM's path in this regard?

 

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Techvibes is Canada's leading technology media property. Originally founded in 2000, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information....[more]

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