Apple, like any other computer seller, has the tech specs of its products readily available. And it knows they're a selling point. But it also knows they're not THE selling point, at least not to most. To most, they simply want a good experience. The technical stuff behind it is irrelevant so long as it… well, just works.
In Apple's iPad and iPhone campaigns, tech specs are seldom touted. Instead, it's all about the product delivering great value and amazing experiences. In the company's latest iPad ad, "Learn," it once again succeeds. Does the device have a single, dual, or quad-core processor? Who cares? Few do, and Apple knows this (Android, please learn!). The overwhelming majority of consumers don't know the first thing about processors, nor should they need to. Apple instead focuses on showing off unique apps that deliver tangible value to users. And as the iPad's sales numbers relative to all other tablets proves, the formula here is absolutely correct.
The ad's copy:
Are you curious about new ideas? Do you want to learn a new language? Or just a new word? Maybe you want to know more about anantomy. Or astronomy. You could master something new, or uncover a hidden talent. There's never been a better time to learn.