"We were talking about him and we were like, dude, this is our guy: We need Mark Cuban," says Mossab O. Basir, the executive director at Brotips Media, a year-old company that writes wisdom in social media, like fortune cookies for bros. "We're Entourage's number-one fans. We've seen Turtle struggle to get Mark Cuban. Mark's a bro, right? He's totally a bro. He's good times like that. He's the perfect guy to stand behind us. Literally, I flipped him an email with our story and a quick sales pitch, and that's where it started. And we went back and forth until we reached a mutual agreement."
Cuban made the investment three weeks ago and now sits on the Brotips board.
Why did Cuban move so quickly? Traction. Brotips has more than 250,000 Facebook fans (and 18 million page views), 400,000 Twitter followers, 300,000 Tumblr users, and 2.5 million visits per month to Brotips.com.
Look for more from Brotips in 2012 - they're shopping book and TV deals and will be launching apparel with your favorite Brotip on a T-shirt soon.
Brotips.com was built by Toronto's Push Pull Labs.