Vancouver-based AppSocial Media has officially launched Tingle, its mobile dating and singles lifestyle app, today, after a beta period in Vancouver and Toronto.
Tingle, targeted at urban professionals, is available exclusively for the iPhone, which Tingle says is the most gender-balanced mobile device. AppSocial canvased "thousands of singles and conducted in-person interviews and tests with more than 300 online daters to design Tingle." It will later be available on BlackBerry, Android, and iPad.
Tingle features Winks, a gating mechanism akin to a friend request; location-based discovery; secure and anonymous chat; a social stream; and Karma, a gamified system to engage users.
“The future of social is mobile,” said Mark Brooks, Editor of Online Personals Watch and Social Networking Watch. “Mobile dating apps like Tingle will begin to disrupt and will eventually usurp traditional web-based dating sites.”
“Desktop dating is dead,” said Ian Andrew Bell, founder and CEO of Tingle. “Dating web sites are archaic, inconvenient wastes of time that are out-of-step with the lifestyles of today’s singles. Tingle celebrates the thrill of being single in a smartphone-connected world with advanced social discovery features, unmatched privacy and personal controls, and a fun, respectful community.”
Yesterday, Ian penned an open letter to the freshly divorced Kim Kardashian, turning it into a promotion by offering anyone named Kris or Kim 72 days (the length of Kim's marriage) free Karma. Below is a shortened version:
We here at Tingle were disappointed and upset to hear about what appears to be the final split between you and now former hubby of 72 days, Kris Humphries. We’re are all in favour of people finding their true love, particularly suitors who can spell “will you marry me?” in rose petals (the “w” is the worst of the bunch).
The numbers for your nuptials were deeply impressive: from the $2 Million engagement ring, to the lavish $10 Million wedding, and the $17.9M in licensing fees and rights generated by the wedding, to your nearly 11 Million Twitter followers. Those are some Kardashianomics that are easy to endorse!
And as far as being supportive to you, Dear Kim, we have the following offer, a marriage proposal of sorts, and one that’s easy to stick with while maintaining your lifestyle. Pending Board approval of course, if you can help us grow Tingle to 2 million users within the next 72 days we will happily grant you 17.9% of unrestricted, common, fully vested, voting shares in AppSocial, the company that created Tingle and operates it today.
We think you’re an incredibly good promoter, and a great example of how to make the most of being single, so we’d like to welcome you on board with Tingle.