'Dear BlackBerry' trends on Twitter and it's not to say I Love You

by Knowlton Thomas | Culture

Somehow, the formula of "Dear Noun, statement of opinion" has become popular online. Sometimes it's good—"Dear Yaletown, I love you. Sincerely, Yorkshire Terrier." But usuallly it's bad. Case in point: tonight's consumer response to RIM's outages this week.

Trending even hotter than "Downloading iOS 5," "Dear BlackBerry" is making the rounds big time on Twitter tonight and it's not to spread the love.

One leading tweet is a clever backhanded compliment by Evil_Dumbledore: "Dear Blackberry, I think it's nice that you're honouring Steve Jobs' death with a 3 day silence." But many are more straight forward than that: "Dear @BlackBerry, get it together! Signed, pissed off BB user!"

There are other pro-Apple digs—"Dear Blackberry, do you know what the iPhone said to the Blackberry? … iWork"—and plenty more blunt remarks, too: "Dear Blackberry.....you disgust me."

Not the best PR for a company already struggling to keep its share price afloat and retain some of its deteroriating popularity.

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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