Somehow, the formula of "Dear Noun, statement of opinion" has become popular online. Sometimes it's good—"Dear Yaletown, I love you. Sincerely, Yorkshire Terrier." But usuallly it's bad. Case in point: tonight's consumer response to RIM's outages this week.
Trending even hotter than "Downloading iOS 5," "Dear BlackBerry" is making the rounds big time on Twitter tonight and it's not to spread the love.
One leading tweet is a clever backhanded compliment by Evil_Dumbledore: "Dear Blackberry, I think it's nice that you're honouring Steve Jobs' death with a 3 day silence." But many are more straight forward than that: "Dear @BlackBerry, get it together! Signed, pissed off BB user!"
There are other pro-Apple digs—"Dear Blackberry, do you know what the iPhone said to the Blackberry? … iWork"—and plenty more blunt remarks, too: "Dear Blackberry.....you disgust me."
Not the best PR for a company already struggling to keep its share price afloat and retain some of its deteroriating popularity.