'Dear BlackBerry' trends on Twitter and it's not to say I Love You

Posted by Knowlton Thomas on 2011-10-12 7:06:00 PM

Somehow, the formula of "Dear Noun, statement of opinion" has become popular online. Sometimes it's good—"Dear Yaletown, I love you. Sincerely, Yorkshire Terrier." But usuallly it's bad. Case in point: tonight's consumer response to RIM's outages this week.

Trending even hotter than "Downloading iOS 5," "Dear BlackBerry" is making the rounds big time on Twitter tonight and it's not to spread the love.

One leading tweet is a clever backhanded compliment by Evil_Dumbledore: "Dear Blackberry, I think it's nice that you're honouring Steve Jobs' death with a 3 day silence." But many are more straight forward than that: "Dear @BlackBerry, get it together! Signed, pissed off BB user!"

There are other pro-Apple digs—"Dear Blackberry, do you know what the iPhone said to the Blackberry? … iWork"—and plenty more blunt remarks, too: "Dear Blackberry.....you disgust me."

Not the best PR for a company already struggling to keep its share price afloat and retain some of its deteroriating popularity.

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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