Canadian Executive Don Mattrick Leaves Microsoft to Lead Zynga

Posted by Techvibes NewsDesk

Founder Mark Pincus has stepped down from his role of CEO of the immensely struggling Zynga.

He will be replaced by Canadian Don Mattrick, a former executive of Microsoft who brings more than 30 years of executive experience developing, building, and managing profitable entertainment businesses.

“Don is unique in the game business,” explains Pincus, who will remain with Zynga as chairman as chief product officer. “He can execute in multiple domains—hardware, software and network—and he’s been the person responsible for game franchises like ‘Need for Speed,’ ‘FIFA’ and ‘The Sims.'"

"He’s one of the top executives in the overall entertainment business and he’s a great coach who has inspired people to do their best work and build strong, productive teams," Pincus added. "He deeply understands the value of a network and the importance of creating lifelong consumer relationships. He turned Xbox into the world’s largest console-gaming network, growing its installed base from 10 to 80 million and transformed that business from deep losses to substantial profits. And he has grown the Xbox Live player network from six to 50 million active members in 41 countries."

“In its short history, Zynga has redefined entertainment and brought social gaming to the mainstream," says Mattrick, 49. "More than one billion people across web and mobile have installed Zynga games, and franchises like FarmVille and Words With Friends have become a part of people’s daily lives."

"I joined Zynga because I believe that Mark’s pioneering vision and mission to connect the world through games is just getting started," he added. "Zynga is a great business that has yet to realize its full potential. I’m proud to partner with Mark to deliver high-quality, fun, social games wherever people want to play.”

Company:
Microsoft Canada
Website:
http://www.microsoft.ca
Location:
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

Company:
Zynga
Website:
http://www.zynga.com
Location:
San Francisco, California, United States

Zynga is the world’s largest social game developer. More than 215 million monthly active users play its games. Zynga’s games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille, PetVille and FrontierVille. Zynga games are available on Facebook, MySpace and the iPhone. Through Zynga.org, Zynga players have raised more than $3 million for world social causes. Zynga is... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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