Dragons' Den Alumni Turns to Crowd Funding site Indiegogo

Posted by Rob Lewis

Yesterday Toronto's Emblm launched its customization technology that embeds colours and graphics into OEM phone parts creating a caseless, customized device.

Sound familiar?

Emblm's parent company, Smart Casing, first made a splash with a National appearance on CBC's Dragons' Den doing a deal on-air with Robert Herjavec to sell 40% of their company for $50,000.

No word on whether this deal was consumated or fell apart like so many deals in the Den.

Smart Casing originally launched as a mobile branding company for corporate clients, but with growing consumer demand, Emblm now aims to bring the same customization service to the market with its proprietary technology and interactive online experience.

Emblm has created the entire phone design experience online with its interactive site. Users can choose from custom colours, artwork from a gallery, or upload personal images. Parts are then shipped to the customer where, depending on the model, there is either no installation required or an easy, minor, and non-technical installation that can be performed by anyone.

To kick-start their launch Emblm has started an Indiegogo crowd funding campaign to raise $50,000 in 50 days for production equipment.

Funders have lots of reasons to back this innovative company. Emblm announced today that all Indiegogo backers will receive a complimentary protective clear case with their order, normally an additional add-on.

Emblm also has a $25 Early Bird offer for the first 300 backers who will receive a custom Galaxy S III, iPhone or BlackBerry back with free shipping to US or Canada.

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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