EA brings charity to consoles

by Warren Frey

Gamers get a bum rap as couch-bound, anti-social loners who spend all their time blasting virtual opponents to smithereens. Of course, anyone with even a passing knowledge of modern gaming knows that it's a tight-knit, passionate community that, far from being anti-social, gathers at huge  fan events such as Penny Arcade Expo, where vast amounts of money are raised for the Child's Play charity, which delivers video games to sick children.

Now Electronic Arts is bringing its substantial fan base to charitable works, with a twist. The gaming behemoth has created contests within its NHL '09 franchise that allow gamers who can raise $100 to play in tournaments on Xbox Live. The player with the highest score who is able to raise over $500 also gets his or her face in NHL '10. In addition to the online contests, held from October to December, EA also sponsored a live event at their Burnaby campus. While the online contest raised $3,500, the offline contest raised over $20,000.

So what does this entail for further online charity drives? Only that it's a relatively untested format, and will likely grow as more gamers and other niche enthusiasts become comfortable with the idea of contributing to a charity without haveing to leave the couch.

Electronic Arts
Vancouver, British Columbia, Canada

Want to be part of the Next Generation of games development? EA is the leading developer for next gen games and looking for passionate gamers who want to be a part of this exciting time. EA Canada currently has dozens of games in production and aside from some of the most profitable game titles like FIFA, NBA Street, NHL and Need for Speed, we are also developing some home-grown next gen New IP... more

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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