One of Canada’s telecommunications providers, EastLink, is now offering consumers television on their devices and computers, for no additional cost.
You may have noticed as a TV subscriber that you have Scientific Atlanta TV set-top boxes. That is a company owned by Cisco. Eastlink’s solution is being powered by "Cisco Videoscape," which enables content to fit on any screen via intuitive technology.
It adapts the format of the content for the best quality viewing experience possible. Up until now, the Canadian video experience has been fragmented across different sources, devices, and complex technologies.
“Cisco Videoscape reinvents the TV experience by letting service providers bring together content from pay TV, online and on-demand sources,” says Cisco on their website. “Content can further be combined with social media, communications, and mobility to create a 'better-than-being-there' video experience.”
That is important in engaging the consumer through second, third, and fourth screen experiences. The components involved in the deployment of Videoscape allow for a pre-integrated and pre-tested “TV Everywhere” platform. This system rolls out new services to consumers much more easily.
"Eastlink was among the first end-to-end Cisco Videoscape customers and continues to use the technology in innovative ways to enhance the video experience of its customers, as it moves towards a fully-realized all-IP model,” said Mark Kummer, VP for service providers at Cisco Canada. “Eastlink-To-Go offers a versatile and highly convenient experience, allowing users to take TV service with them for anywhere/anytime access. In today's growing competitive climate, service providers need to constantly evolve their offerings, and Videoscape is one of the tools they can use to stay at the top of the game."