Eastlink, one of the largest internet service providers in Atlantic Canada and the largest privately held cable provider in the country, has completely redesigned its stores, refreshing its brand and image. The move is in preparation of its first foray into the world of wireless providership.
Taking on the “Big Three” is no easy task, but as Eastlink have a fairly good reputation in the Maritimes, and while Rogers, Telus, and Bell may do better in the coverage department, Eastlink shouldn’t be taken lightly.
The stores are designed to enhance the customer experience, providing an open-concept location for interaction and hands-on experience, including a children’s play area. The stores will also be the retail basis of their new wireless service when it launches “mid 2012."
Lee Bragg, CEO of Eastlink, sees the stores as an opportunity to interact with their user-base: “The expansion of our retail footprint reflects Eastlink’s continued growth as one of the industry’s leading telecommunications providers. We’re more focused than ever on providing the best customer experience possible. As we make the foray into the wireless market, the addition of these new locations makes Eastlink even more accessible. When we designed the new retail environment we did so with the objective of inviting our customers to experience the full range of what we have to offer like OnDemand, HD, 3D and Whole Home DVR, and have fun doing it.”
As Eastlink already has near a half-million subscribers to their other services, the company plans to bundle-in cell phone plans with internet, phone, and cable, providing significant savings to customers. Their 3G network should commence its launch in Nova Scotia and Prince Edward Island this year.
While new, the company could see a mass migration of new subscribers from other networks should they manage to undercut competition pricing.