Techvibes published an exclusive interview with Empire Avenue CEO Duleepa “Dups” Wijayawardhana in May and the startup officially launched last month.
In beta Empire Avenue attracted over 15,000 registered users and local, national and international businesses from more than 95 countries worldwide who want to tap into the power and value of online influence. Over 750,000 virtual share trades have occurred on the site in the past three months with a total value of over half a billion Eaves, Empire Avenue’s virtual currency.
“We are incredibly excited to be working with Boris and his group, who bring valuable industry knowledge with their backgrounds and investments in social media and games, “said Duleepa Wijayawardhana, CEO of Empire Avenue. “With this investment, we will be able to continue bringing our vision to life and Empire Avenue to the world.”
According to their press release this morning, the funds will be used to accelerate development initiatives for the site, including the impending launch of their Avenue Rewards program and advertising platform.
Boris Wertz and W Media Ventures likely don't need an intro to Techvibes readers. Many of you know that Wertz is an investor in Techvibes Media and has been one of the most active angels in Canada with investments in Tynt, Suite101, Indochino, Yapta and Bootup Labs.