Edmonton-based web startup Empire Avenue is continuing to expand as it adds and tweaks features to find itself. Originally a social stock market and little else, Empire Avenue has evolved into "a very powerful engagement platform centered around the currency created by your social activity and engagement," according to Duleepa "Dups" Wijayawardhana, the startup's CEO. In 2012, Empire hopes to build on last year's success in a few key ways.
First, it plans to complete its rollout of Missions, a new feature currently in beta where one user offers another Eaves—Empire's virtual currency—in exchange for completing a task on the web (such as giving someone +K on Klout, retweeting something, or watching a YouTube video). Second, Empire intends to enable more ways for users to earn Eaves. Third, the startup wants to make the social stock market component of its platform easier to understand for new users. Fourth, Empire plans to enhance its Community features, fostering increased socializing and sharing. Finally, it will release a second version of its API, giving developers "some neat tools."
Dups also noted that Empire recently hired "three new excellent people in Michael Grills, Narsimham Chelluri, and Dimitri Didorenko."