Edmonton's Rocketfuel Productions Set to Take Off with Discovery Kids

Posted by Doug van Spronsen

Its a big day for Rocketfuel Productions.

The Edmonton-based company officially announced a partnership with the American media giant Discovery Communcations, introducing a interactive online destination for kids called Seek Your Own Proof.

The interactive website falls directly into the rapidly growing category of learning based games. Seek Your Own Proof challenges kids to investigate history and science as secret agents of the Central Institute of Exploration (CIE). The missions are story based and guide user through a series of mysteries, interactive puzzles and games.

Momentum has been building for Rocketfuel , having recently won the TEC Edmonton Venture Prize in 2009, Best of Show winner at the Fusion Digital Media Venture Forum in Vancouver, and Most Promising Company at the Canadian New Media Awards.

Edmmonton venture capital firm Foundation Equity II LP, provided $1M in venture capital for Seek Your Own Proof.

Entrepreneurs Ken Bautista and Jason Suriano are excited about the the partnership. Bautista noted in the Edmonton Journal, "It gives us access to the Discovery family of content and distribution, and the development of more unique content and personalities for Seek Your Own Proof."

Discovery Communications is one of the world's largest media companies, reaching more than 1.5 billion cumulative subscribers in over 170 countries.

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Doug van Spronsen

Doug van Spronsen

Doug van Spronsen works/plays for DDB Canada as a Digital Strategist. Previously he worked at Domain7, a web agency, and co-founded WaterDrop, a non-profit organization that raises awareness of the global water crisis. You can find him on Twitter, LinkedIn, or Facebook. He also writes for Techvibes, Canada's leading technology blog. more



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