Executives still don't know what the heck to do with social media

by Knowlton Thomas

How does one harness social media? C-level executives still aren't sure.

According to a survey conducted by Harris Interactive for Capgemi, half of more than 300 senior executives at Fortune 1000 companies said that social media is a component of their customer service operations but nearly two-thirds said the marketing department is solely responsible for social media management.And a full three-quarters didn't know how many employees were dedicated to customer care via social networks.

57 percent of c-level executives see social media as a means for inviting customer input, generating leads, addressing complaints, and measuring consumer satisfication. This should be higher. And 13 percent still cling to the belief that social media is just a fad and not important to their company's success.

Really? Senior execs at Fortune 1000 companies are this stupid?


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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