Exponentia adds interactivity to Super Bowl XLIII

by Rob Lewis

In partnership with TSN, CTV, and Labatt Breweries, Vancouver's Exponentia announced today that they'll be powering a new interactive online game that will get fans into NFL playoff action and Super Bowl XLIII.

Calling all armchair quarterbacks and trivia buffs!  As the road to Super Bowl XLIII continues this weekend, football fans can get interactive during the NFL post-season with the Budweiser NFL Live online prediction and trivia game, powered by Exponentia and sponsored by Labatt Breweries.  Fans can access the interactive game online at TSN.ca.

Budweiser NFL Live will enable fans to make live predictions and answer trivia questions simultaneously online as they watch the NFL Playoffs and Super Bowl XLIII on CTV.  The player with the most points at the end of each game will win a Budweiser prize pack, while one lucky fan at the end of the Super Bowl on Sunday, February 1st on CTV will win a 46” Samsung LCD HD TV.

“We are excited to once again partner with TSN.ca and Exponentia to deliver breakthrough digital interactivity with Budweiser NFL Live.  Through our on-going partnership with Exponentia, our brands have earned a leadership position in the rapidly growing area of social gaming for sports fans,” said Matt Ramella, Manager, Media and Digital Marketing, Labatt Breweries of Canada.

Exponentia is a recognized leader developing multi-platform interactive applications for sports and entertainment clients.  The company has been serving some of the most loved names in pro sports, media and entertainment for more than six years, specializing in integrating live interactivity with broadcast.

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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