Extreme Startups Splits into Three Integrated Programs, Emphasizes Founder Development

Posted by Rob Lewis

Extreme Startup's new managing director, Marcus Daniels, is bringing substantial change to one of Canada's most prominent startup accelerators.

In what the organization is describing as a "market-driven evolution," Toronto-based Extreme Startups is shifting its model away from a demo day-focused 12-week cohort program to a system consisting of three integrated programs that orbits around founder development.

The three new programs are:

• The Founder Academy, built on a mentor-driven product leadership curriculum for founders working on early stage ideas.

• The Venture Advisory track, which features high potential startups competing to get funded.

• The Advanced Cohort track for funded startups focusing on optimizing product-market fit during a 16-week program.

“The accelerator model is at a critical inflection point as the market is now flooded with hundreds of programs that graduate founders that are not VC fundable,” says Daniels. “We believe our new integrated three-program approach, which is firmly rooted in advanced digital product management training, will result in more startups securing institutional seed capital.”

Extreme Startups says the goal of this new model is to "supercharge founders' development and help secure institutional seed capital."

Daniels is in New York for the launch of the new cohort at VentureOutNY, which has selected all four of Extreme’s Advanced Cohort track companies to participate in an investor-curated showcase in Manhattan. The companies selected are:

  • Candid, a visual commerce platform that tells a brand's story through the eyes and photos of its biggest fans.
  • ExecNote, a sales automation platform that is changing the way sales teams sell to enterprise CEOs.
  • FameBit, a one of a kind marketplace that matches and connects brands with accomplished video influencers.
  • SqueezeCMM, a platform that helps companies measure, analyze and compare the effectiveness of content and social media channels.

“These businesses all have disruptive offerings with strong business plans and are ready for their shot on the global stage,” says Daniels. We’re moving away from single, local focused demo days to investor-curated showcases in key geographical markets like New York, Silicon Valley and Europe. This offers founders the opportunity to tell their stories in detail to leading international investors and close strategic deals that can help propel them to the next level.”

Company:
Extreme Startups
Website:
http://www.extremestartups.com
Location:
Toronto, Ontario, Canada

Extreme Startups is a venture backed startup accelerator that supercharges founder development, optimizes product-market fit and graduates fundable companies. Our evolved programs provide an unrivaled combination of seed capital (up to $250K), digital product leadership education and access to a global pool of mentors. Investors and financial partners include Business Development Bank of Canada (BDC), Relay... more

Company:
Squeeze
Website:
http://www.getsqueeze.com
Location:
Toronto, Ontario, Canada

Squeeze helps you measure, analyze, and compare the effectiveness of content and social media channels. Squeeze distills the key metrics that marketers need to measure, into simple, web-based reports that content marketers can use to direct their marketing strategy, demonstrate ROI from their social media activities and make smarter use of their marketing budget. more

Company:
Candid
Website:
http://www.getcandid.com
Location:
Toronto, Ontario, Canada

Candid is a Visual Commerce platform that tells your brand's story through the eyes of your biggest fans. Authentic photos & videos are streamed directly to your website to create a fresh and inspiring shopping experience that increases conversions. more

Company:
ExecNote
Website:
http://www.execnote.com
Location:
Toronto, Ontario, Canada

ExecNote is changing the way Sales Teams sell to Enterprise CEOs. B2B customers are online and no longer want to be led – they want to control the research process. Our platform enables this online discovery, allowing salespeople to guide the process, while keeping customers in control. more

Company:
FameBit
Website:
http://www.famebit.com
Location:
Toronto, Ontario, Canada

FameBit is a marketplace that makes it easy for businesses to find, hire, and work with YouTube influencers for product and service endorsements such as product reviews, tutorials, hauls, and other promotional videos. FameBit streamlines the whole process from connection to video delivery by providing self-serve tools that allow businesses the to deploy YouTube marketing campaigns quickly, easily, and efficiently... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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