Extreme Startup's new managing director, Marcus Daniels, is bringing substantial change to one of Canada's most prominent startup accelerators.
In what the organization is describing as a "market-driven evolution," Toronto-based Extreme Startups is shifting its model away from a demo day-focused 12-week cohort program to a system consisting of three integrated programs that orbits around founder development.
The three new programs are:
• The Founder Academy, built on a mentor-driven product leadership curriculum for founders working on early stage ideas.
• The Venture Advisory track, which features high potential startups competing to get funded.
• The Advanced Cohort track for funded startups focusing on optimizing product-market fit during a 16-week program.
“The accelerator model is at a critical inflection point as the market is now flooded with hundreds of programs that graduate founders that are not VC fundable,” says Daniels. “We believe our new integrated three-program approach, which is firmly rooted in advanced digital product management training, will result in more startups securing institutional seed capital.”
Extreme Startups says the goal of this new model is to "supercharge founders' development and help secure institutional seed capital."
Daniels is in New York for the launch of the new cohort at VentureOutNY, which has selected all four of Extreme’s Advanced Cohort track companies to participate in an investor-curated showcase in Manhattan. The companies selected are:
- Candid, a visual commerce platform that tells a brand's story through the eyes and photos of its biggest fans.
- ExecNote, a sales automation platform that is changing the way sales teams sell to enterprise CEOs.
- FameBit, a one of a kind marketplace that matches and connects brands with accomplished video influencers.
- SqueezeCMM, a platform that helps companies measure, analyze and compare the effectiveness of content and social media channels.
“These businesses all have disruptive offerings with strong business plans and are ready for their shot on the global stage,” says Daniels. We’re moving away from single, local focused demo days to investor-curated showcases in key geographical markets like New York, Silicon Valley and Europe. This offers founders the opportunity to tell their stories in detail to leading international investors and close strategic deals that can help propel them to the next level.”