Facebook becomes video rental outlet in U.S.

by Liam Britten

Facebook and Warner Bros. are testing out a new service for American Facebook users: for 30 Facebook Credits (around three dollars), you can rent a movie and watch it over Facebook.

Once a rental is made, you can watch the film for 48 hours. It can be paused and fast-forwarded, and re-watched as many times as you want during those 48 hours. Currently, the only film available through this service is The Dark Knight, but other titles are coming.

From the CBC:

"Facebook has become a daily destination for hundreds of millions of people," Thomas Gewecke, president of Warner Bros. digital distribution, said in a release.

"Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."

It’s not a business plan without merit; the liking and commenting that users can add to movies is like free advertising to the film distributors, since all those likes and comments will show up in the news feeds of friends. Beyond that, the fact that they are giving users access to friend-recommended movies with a click of the mouse certainly seems like a benefit to the bottom line.

What about you, Techvibes readers? Would you use this service if it became available in Canada? Why or why not? Let us know by leaving a comment.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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